Creative Director
UX/UI, design, and video at Geocaching
The Job
Creative Director
2014 - 2016
I was hired by Geocaching HQ as the UX manager and tasked with supervising a small team of interaction designers (iOS, Android, web). As creative director I was responsible for all aspects of the design department, from physical merchandise to video production. Together we achieved record-level increases in site membership and a 35% improvement in customer engagement KPIs across web and mobile.
The Work
Marketing Videos
Geocaching
Summary: I guided a scrappy internal video production team, while directly contributing title treatments, branding, and motion graphics.
Responsibilities: Creative direction for video production team, titles, motion graphics, and storyboarding.
HCue: Instructional Videos
Geocaching
Summary: I oversaw the visioning and the production of a series of pro-tip videos for social media.
Responsibilities: Creative direction for video production team, titles, motion graphics, storyboarding, branding, and finger cutting.
Official Site + Apps
Geocaching
Summary: I directly managed an internal user experience team of over one dozen UX designers, UI artists, and front end developers.
Responsibilities: Creative direction for live web and mobile service, usability research, roadmap strategy, people management.
Creative Studio
Geocaching
Summary: I directed an internal print and marketing design studio, while making individual contributions in illustration and animation.
Responsibilities: Creative direction for print, merchandise, and online marketing, illustration, animation, people management.
